Ultimate Outdoors was established in October of 2015 as a retailer of high quality outdoor goods. The founders, two local Minnesotan outdoorsmen, started Ultimate Outdoors with the notion that a product should last a lifetime, even in the most rugged outdoor conditions.

They also noted the investment local fishermen were putting into their ice houses; it only seemed appropriate to design a rattle reel that was as nice as the ice houses they would be mounted in. Thus, the Ultimate Rattle Reel was born, the first UO product to hit the market.

Ultimate rattle reels are reliable, durable, and built to last. These reels are built out of the toughest materials for optimum performance and corrosion resistance. You won’t ever need to replace them. In fact, we offer a lifetime warranty on all manufacturer defects. Ultimate rattle reels are designed and manufactured in the USA. We are proud to offer a custom rattle reel for your custom ice house.

All UO products are proudly made in the USA.


Custom stamped 3″ aluminum plates

Stainless steel hardware

1.5 inch reel hub

Stainless steel mechanical alert system

Custom molded bushing system

Smooth free spinning performance

Stainless steel mounting bracket

Optional custom color anodizing.

Contact us with special requests